As FM activity picked up, the Federal Communications Commission insisted in 1964 that FM stations be devoted to original programming, not the duplication of AM broadcasts. But when car companies began offering the FM band on the radios of new models in the early 1960s, AM stations started investing in FM operations. radio manufacturers didn’t bother adding the FM band on their units, since consumers were perfectly content with AM radio. Unveiled in the early 1930s, FM radio didn’t catch on until the early 1960s. Second, a growing number of stereo FM radio stations were promoting rock albums as a more sophisticated and better-sounding format than pop singles. First, the rising sales of stereo systems were creating an appetite for rock albums. There were two reasons for the abrupt shift. Starting in 1968, the album began to be viewed by a growing number of labels as a separate creative platform for rock bands, particularly those with electric guitarists who could wail on longer solos. The rest had to focus on tightly controlled singles, with albums functioning merely as collections of those short records. In prior years, only seasoned musicians and proven moneymakers like the Beatles, the Beach Boys, the Rolling Stones, and Bob Dylan had that opportunity. In 1968, record companies were becoming more comfortable letting unproven rock bands experiment on albums.
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